Yacht Marketing Specialist

About the job

Fraser Yachts is a world-leading company in yacht chartering, brokerage, yacht marketing, yacht management and new builds. Our experience, track record and portfolio are unchallenged. We operate in an industry devoted to delivering the highest levels of luxury. We facilitate rare and extraordinary experiences, and we manage a broad portfolio of immensely valuable yachts, superyachts and megayachts. Fraser’s dedicated 200+ member team are chosen for their enthusiasm, empowered by deep knowledge and inspired to think innovatively.

We are looking for a Yacht Marketing Strategist to join our team in Fort Lauderdale.

Position Summary

The Yacht Marketing Strategist plays a pivotal role within Fraser’s marketing team, acting as the primary liaison between the sales and charter departments and the marketing team. This position is responsible for the full marketing lifecycle of yachts in the fleet, from creating strategic marketing pitches to securing new yachts, through to executing annual promotional plans, and ultimately supporting their sale or charter. The Yacht Marketing Strategist ensures seamless coordination between internal stakeholders and external partners, guaranteeing that all marketing initiatives are strategically aligned, high-quality, and results-driven.

This role requires a balance of creativity, strategic thinking, and operational excellence. The ideal candidate is both proactive and highly reactive, possessing a problem-solving mindset and the ability to navigate complex marketing challenges with agility.

KEY RESPONSIBILITIES:

Strategic Yacht Marketing Management

• Serve as the main point of contact for sales and charter teams regarding all yacht marketing initiatives.
• Develop and execute comprehensive, multi-channel marketing plans tailored to each yacht’s unique positioning and target audience.
• Ensure brand consistency and quality control across all yacht marketing materials.
• Oversee the planning and execution of yacht marketing initiatives, including digital campaigns, print materials, photoshoots, events, and partnerships.
• Act as the guarantor of each yacht’s marketing strategy, ensuring accountability for published content and promotional activities.
• Track and measure the effectiveness of yacht marketing campaigns, reporting on key performance indicators and optimizing strategies as needed.

Content Creation & Digital Marketing

• Collaborate with the Social Media Manager to maximize online visibility social media campaigns.
• Assists with copywriting and production of copy.
• Work closely with content creators to develop compelling editorial and PR materials that highlight the yacht’s unique selling points.
• Ensure accurate and timely updates across Fraser’s digital assets.
• Assist in the creation of sales and charter proposals, presentations, brochures, and digital media assets.

Events

• Help coordinate yacht marketing support for key industry events, including Yacht Shows and Open Days.
• Oversee the development of yacht-specific marketing materials for events, working closely with the Graphic Designer.

Photography & Video Production

• Plan and execute high-impact photoshoots and video productions for yachts, including creative direction, storyboarding, and production management.
• Ensure media assets are effectively utilized across all marketing channels, enhancing the yacht’s exposure and desirability.

Reporting & Performance Analysis

• Oversee yacht marketing reporting, providing insights and recommendations based on performance data.
• Maintain and develop marketing tools and templates to support brokers in their client presentations and proposals.

Perform additional duties as assigned.

KEY RESULT AREAS:

• Oversee yacht marketing reporting, providing insights and recommendations based on performance data.
• Maintain and develop marketing tools and templates to support brokers in their client presentations and proposals.
• Ensure all marketing efforts align with broader company objectives and contribute to measurable business results.

QUALIFICATIONS:

• Experience: Minimum 3 years in yacht marketing or luxury marketing with a proven track record of results-driven campaigns.
• Digital Marketing Knowledge: Strong knowledge of social media, digital advertising, content management systems, and analytics platforms plus experience working with Adobe Creative Suite and Microsoft applications for creation and presentation.
• Diplomacy: Strong interpersonal skills to navigate stakeholder relationships and maintain a professional approach in all communications.
• Strategic & Creative Thinking: Ability to develop innovative marketing strategies and execute them effectively.
• Commercial Acumen: Strong understanding of client engagement strategies and how to position yachts for maximum impact.
• Client-Facing Skills: Confident in presenting to UHNW clientele and industry stakeholders.
• Problem-Solving Mindset: A proactive approach to challenges, always seeking solutions rather than obstacles.
• Communication Excellence: Exceptional written and verbal communication skills in English; additional languages (French, Spanish, etc.) are a plus.