MarineMax Announces New Director of Marketing

CLEARWATER, FL (November 15, 2022) – MarineMax recently announced the appointment of Amanda Ward to the role of Director of Marketing. 

Abbey Heimensen, Vice President of Marketing, comments, “Amanda’s passion for the industry shows in her tireless efforts to consistently elevate our marketing efforts. Her amazing leadership and passion have driven our marketing team to push further and think outside the box to help produce marketing campaigns that have elevated our stores and marketing efforts. Since Amanda joined, she has always consistently exceeded expectations. We are honored to have Amanda on our team and can’t wait to see how much more she will achieve in her new role.” 

In this position, Amanda will drive forward MarineMax and associated brands across all platforms by working closely with the marketing team to execute MarineMax’s vision. She will provide guidance in developing and evaluating marketing strategies that align to supporting, growing, and investing in our businesses. Amanda’s experience both in the industry and marketing will be valuable assets as she works to support their stores and General Managers to implement and execute marketing initiatives aligning to their goals.

Amanda is an avid boater and her passion for the boating lifestyle and marketing shines through her work every day. She joined MarineMax 12 years ago as an eMarketing Coordinator and has served several roles with responsibilities ranging from inventory to email to campaign and content planning, most recently as the Marketing Operations Manager. Amanda was recognized as part of the Boating Industry’s 40 Under 40 in 2019. She held the role of Vice President of Communications for the AMA Tampa Bay chapter for 2 years giving her access to marketing resources and networking that you can’t get anywhere else. 

MarineMax’s philosophy is to offer customers unparalleled resources to connect with people and places on the water. Boat owners that purchase through MarineMax join an elite group, considered family. They receive access to exclusive owners’ only Getaways!® trips and events, adventures in the British Virgin Islands with MarineMax Vacations, exceptional service teams ready to keep you on the water all season, and a lifetime of memories with friends and family on the boat of your dreams. 

Article Author: Lisa Harrison