MarineMax Named Most Innovative Marine Company
"Our Innovation Awards were founded with the goal of looking beyond a company's products and focusing on the depth and breadth of its business practices," said Soundings Trade Only editor-in-chief Jeff Moser. "Congratulations to MarineMax as they are one of Soundings Trade Only's Most Innovative Marine Companies of 2021!"
Publisher Michele Goldsmith and editor-in-chief Jeff Moser announced the winner after Monday's Leadership Summit. The awards program honors forward-thinking companies across various categories that transform the marine industry's future through new initiatives, processes, technologies, directions, and more. Soundings Trade Only will unveil the complete list of the 2021 winners in the November print issue.
Abbey Heimensen, MarineMax Director of Marketing comments, "MarineMax was born from innovative thinking and has maintained that culture for more than two decades. Beginning with a group of America's leading boat retailers, united to maximize efficiencies, and most recently, our advancements in digital capabilities, every move is made with the customer in mind."
This year's Innovation Award results from the MarineMax App, the Immersive Experience, and the Cruisers Yachts acquisition and product portfolio expansion. Each, on its own, has accelerated the industry forward and enhanced the ownership experience.
Beginning with the boat exploration process, the MarineMax App and the Immersive Experience provide leading edge tools to help customers shop for the right boat to suit their needs while providing an exceptional experience. Users can also find educational classes, group trips (Getaways!®), charter experiences, super-yacht management resources, and so much more, all through the mobile app. The Cruisers Yachts acquisition aligns with MarineMax's long-term strategy for geographic and product diversification to enhance options for potential customers. These innovative approaches help MarineMax customers get the most out of their investment in boating.
The MarineMax philosophy goes way beyond selling someone a boat. They are a resource for anyone interested in the boating lifestyle. MarineMax customers get access to a wealth of experience that can match them with the perfect boat from an unparalleled diversity of brands and models. They provide world-class service, financing and insurance, in-person and virtual educational programs, access to Getaways!® trips and other boaters, a mobile app, and a new way to shop for boats via immersive tours. Learn more about the company by visiting www.marinemax.com.
Article Author: Lisa Harrison