NEW NAME FOR COLLINS AVENUE EVENT: MIAMI YACHT SHOW
New and brokerage yachts will have dedicated display sections in 2018.
IYBA’s annual boat show in Miami Beach, Fla., which attracts buyers from around the globe, now has a new name: Miami Yacht Show at Collins Avenue. The name change and new logo reflect the event’s position as one of the world’s premier in-water luxury yacht shows.
The 2018 edition of the Miami Yacht Show, scheduled for February 15-19, will be the 30th annual edition of the event. It will feature displays of the newest yachts and superyachts built by the world’s leading shipyards; hundreds of unique and exciting vessels offered by yacht brokers and charter agents, and a host of marine engines, electronics, accessories, services, and more.
“Like all of our shows, we feel that the Miami Yacht Show is evolving and as such, was ready for name and logo that keeps it consistent with other shows in the portfolio and raises the brand to the next level,” said Mary Bender, vice president of marketing, Informa Exhibitions Boating Group, which produces the show for IYBA.
“We believe this name change further establishes the Miami Yacht Show at Collins Avenue as a premier, stand-alone event catering to the international yachting market,” said IYBA President Paul Flannery. “It also reflects the many changes and improvements visitors will find at the show in 2018.”
Next year’s Miami Yacht Show will have a new look and layout designed to deliver superior guest and exhibitor experiences, according to Show Management. The new layout will highlight the show’s waterfront location along Indian Creek Waterway as attendees enter through five attractive show entrances, each with navigational graphics and information booth. The yachts on display will be rearranged into dedicated new and brokerage sections, making it easier for showgoers to find the boats that fit their needs and desires.
The show once again will include the exclusive Superyacht Miami location at the Island Gardens Deep Harbour marina on Watson Island, which now accommodates deep-draft vessels up to 500 feet in length. To see the more than 20 superyachts that will be display at Superyacht Miami, interested brokers and show goers can make appointments by contacting exhibitors with yachts at the venue or with Informa.
The Miami Yacht show also will offer an enhanced VIP ticket that brokers may purchase for their clients. “We are planning a new VIP experience at the show based on feedback from attendees and exhibitors,” Bender said. “I don’t have all the details yet, but you can look forward to hearing more about that in the coming weeks.”
Stay tuned to future issues of Compass for more updates on the 2018 Miami Yacht Show. “We do have some exciting changes in the works, but [until] details are finalized, I’m not able to discuss them at this time!” Bender said. “Keep an eye out though. We’ll be sending out that information in the near future.”
Article Author: Louisa Beckett, Turnkey Communications & PR, Inc.